For the past 3 years, I bought a similar style planner from the Day Designer and Blue Sky collaboration with Target and I really liked it. This year, I had some trouble finding that planner at Target, so I decided that because I am so in love with this planner layout that I was okay with spending a little more money on a higher quality planner that I know suits my needs. As a college student athlete with two jobs, it has seriously made my life so much easier than I could have ever imagined. I absolutely love this planner, and I highly recommend it for anyone who can't live without a planner and enjoys planning their days out to the minute. The only thing I will say that can be improved is the plastic bookmark that says "Today" on it, I've had this planner for less than a month and the ruler on the edge that I love to use is wearing out (I can't see the tick marks anymore rendering it kinda useless). Otherwise it's a fantastic product! I will 100% buy this again next year!!